The DOSB, German Olympic Sports Confederation, has 27 Million members in Germany. The implementation of the key visual “Ring of Sport” was as much about problem solving as it was about visual impact. It can be used in a variety of ways to unify all members within the confederation, while still giving room for an own appearance.
Agency: Realgestalt
My role: idea & concept (Ring of Sport), corporate design, art direction
My role: idea & concept (Ring of Sport), corporate design, art direction